The first Starbucks coffee shop opened in 1971 in downtown SeattleWashingtonin the United StatesIt was a small coffee shop that roasted its own coffee beansThe coffee shop’s business did well,and by 1981 there were three more Starbucks stores in Seattle

    Things really began to change for the company in 1981That year,Howard Schultz met the three men who ran(經(jīng)營)StarbucksSchultz worked in New York for a company that made kitchen equipmentHe noticed that Starbucks ordered a large number of special coffee makers

and he was curious about the companySchultz went to Seattle to see what Starbucks did,and he liked what he sawHe wanted to become part of the companyIn 1982,the original(原先的)Starbucks owners hired Schultz as the company’s head of marketing

    In 1983,Schultz travelled to ItalyThe unique atmosphere of the coffee bars there caught his eyeTo Schultz it seemed that Italians spent their daily lives in three placeshome,work,and coffee barsHis experience in Italy gave Schultz a new idea for Starbucks back in Seattle

    Schultz created an atmosphere for Starbucks coffee shops that was comfortableand customers everywhere seemed to like itBetween 1987 and 1992,Starbucks opened 150 new storesand that was only the beginningIn factby the year 2000,three new Starbucks stores opened somewhere around the world every day!

TodayStarbucks has thousands of stores,including stores in twenty-six countriesOne thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurantsBy working together with a store already in the city,Starbucks gets an understanding of customers in the cityThis understanding helps Starbucks open stores in the right locations for their customers

1What is the main idea of this passage?

    AHow Starbucks has grown

    BWhat Starbucks makes

    CStarbucks’ customers

    DHow Starbucks makes its coffee

2Which is true about Starbucks’ first ten years of business?

    AIt grew very quickly

    BIt was run by Howard Schultz

    CIt made special coffee makers

    DIt was a small company

3Who is Howard Schultz?

    AA coffee seller in New York

    BAn Italian coffee maker

    CThe man who changed the company

    DOne of the original owners of the company

4What helps Starbucks succeed in places outside the United States?

    AOpening restaurants in just a few locations each year

    BOnly selling locally produced coffee beans

    Cworking with other major coffee-making companies

DLearning about local customers

1、DACD

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The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States.It was a small coffee shop that roasted its own coffee beans.The coffee shop’s business did well,and by 1981 there were three more Starbucks stores in Seattle.

    Things really began to change for the company in 1981.That year,Howard Schultz met the three men who ran(經(jīng)營)Starbucks.Schultz worked in New York for a company that made kitchen equipment.He noticed that Starbucks ordered a large number of special coffee makers.

and he was curious about the company.Schultz went to Seattle to see what Starbucks did,and he liked what he saw.He wanted to become part of the company.In 1982,the original(原先的)Starbucks owners hired Schultz as the company’s head of marketing.

    In 1983,Schultz travelled to Italy.The unique atmosphere of the coffee bars there caught his eye.To Schultz it seemed that Italians spent their daily lives in three places:home,work,and coffee bars.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

    Schultz created an atmosphere for Starbucks coffee shops that was comfortable,and customers everywhere seemed to like it.Between 1987 and 1992,Starbucks opened 150 new stores—and that was only the beginning.In fact,by the year 2000,three new Starbucks stores opened somewhere around the world every day!

Today,Starbucks has thousands of stores,including stores in twenty-six countries.One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants.By working together with a store already in the city,Starbucks gets an understanding of customers in the city.This understanding helps Starbucks open stores in the right locations for their customers.

1.What is the main idea of this passage?

    A.How Starbucks has grown

    B.What Starbucks makes.

    C.Starbucks’ customers.

    D.How Starbucks makes its coffee.

2.Which is true about Starbucks’ first ten years of business?

    A.It grew very quickly.

    B.It was run by Howard Schultz.

    C.It made special coffee makers.

    D.It was a small company.

3.Who is Howard Schultz?

    A.A coffee seller in New York.

    B.An Italian coffee maker

    C.The man who changed the company.

    D.One of the original owners of the company.

4.What helps Starbucks succeed in places outside the United States?

    A.Opening restaurants in just a few locations each year.

    B.Only selling locally produced coffee beans.

    C.working with other major coffee-making companies.

D.Learning about local customers.

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