A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled(嚴陣以待的) UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild(創(chuàng)意者)behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage(飲料) makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
1.What can we know about the Sample Trend?
A. It has turned out to be a success in London.
B. The goods in the shop are free for everyone
C. The customers can only go to it once a month.
D. It sells everything people need.
2.The word “catch” (in para2) can be replaced by _________
A. advantage B. disadvantage C. problem D. requirement
3.The customers need to fill a questionnaire to________
A. give suggestions for the products
B. recommend the products
C. give feedback about the products
D. express their thanks
1.C
2.D
3.C
【解析】
試題分析:文章大意:日本的新式零售模式將進軍英國,按照這一模式,顧客可以免費拿走商品。
1.C細節(jié)理解題。根據(jù)第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以選擇C。根據(jù)第一段是說這種零售方式將進軍英國,所以并不能說已經(jīng)成功,所以A不正確。B和D中的陳述太絕對化,與文章中的句子不對應。
2.D 詞義猜測題。 根據(jù)文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顧客唯一需要做的就是對試用的每樣商品填寫一份簡單的調(diào)查問卷!彼,catch是指requirement需求;要求 。可以確定答案用D。
3.C 細節(jié)理解題。根據(jù)倒數(shù)第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知,填寫調(diào)查問卷的目的是想得到顧客對商品的意見反饋,即答案選C。
考點:考查調(diào)查報道類短文閱讀
科目:高中英語 來源:2012-2013學年安徽省渦陽四中高二下學期第一次質(zhì)量檢測英語試卷(帶解析) 題型:閱讀理解
See a cell phone cover that you like on Taobao? Forget about placing an order, paying the bill online and waiting for days for it to be delivered to you. In the near future, you'll be able to get it in minutes just by hitting "print" on your computer.
You might find it hard to believe that you could actually "print" an object like you would a picture. But it is not that hard to understand how it would work. Just as a traditional printer sprays (噴) ink onto paper line by line, modern 3-D printers spread material onto a surface layer by layer, from the bottom to the top, gradually building up a shape.
Instead of ink, the materials the 3-D printer uses are mainly plastic, resin (樹脂)and certain metals. The thinner each layer is --- from a millimeter to less than the width of a hair --- the smoother and finer the object will be.
This may sound like a completely new technology, but the truth is that 3-D printing has been around since the late 1980s. Back then, it was hardly affordable for most people, so few knew about it.
Last year, though, saw a big change in the 3-D printing industry--- printers became much cheaper. For example, 10 years ago a desktop 3-D printer might have cost £20,000 (200,000 yuan), while now they cost only about £ 1,000, according to the BBC.
Taken out of the factory and introduced to more diverse and common uses, 3-D printing can create just about anything you can think of ---flutes (笛子), bikinis, jewelry, aircraft parts and even human organs. In fact, scientists from Cornell University in New York have just made an artificial ear using a 3-D printer, according to Science Daily. The fake ear looks and acts exactly like a natural one.
However, as 3-D printing becomes more common, it may bring about certain problems --- such as piracy(盜版). "Once you can download a coffee maker, or print out a new set of kitchen utensils (餐具) on your personal 3-D printer, who will visit a retail (零售的) store again?" an expert in 3-D printing told Forbes News. Even more frightening, what if anyone in the world could use a 3-D printer to print out a fully functioning gun?
【小題1】According to the article, in the future, the 3-D printing technology will ___.
A.enable people to make better purchases online |
B.be applied as widely in our daily lives as computers |
C.change the way we make many products |
D.shorten the time it takes for people to get what they buy online |
A.The 3-D printing technology was taken out ofthe factory. |
B.The 3-D printer became more affordable forconsumers. |
C.The 3-D printer was used for medical treatmentfor the first time. |
D.3-D printing technology began to be used invarious fields. |
A.By analyzing a cause and an effect. | B.By making comparisons. |
C.By giving examples. | D.By presenting research findings. |
A.Printing out everything | B.Technology in the future |
C.Online shopping disappearing | D.Great demand for 3-D printers |
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科目:高中英語 來源:2011屆上海市徐匯區(qū)高三上學期期末學習能力測試英語試卷 題型:閱讀理解
The Campus Bookstore
Bookie’s, the campus bookstore is located at the Campus Activity Centre, main floor.
Bookie’s is the only place in Kamloops to buy your course textbooks. There is a booklist in the bookstore listing the books required for each course. If you need help in finding your course textbooks, ask any of the staff in the bookstore.
There are more than just textbooks at bookie’s. They carry a wide variety of stationary, art supplies and gift items. You can also buy telephone cards, postage stamps and bus passes. You must show your student card to get a discount for the bus passes.
TEXTBOOK RETURNS
1) Do I need my receipt to return books?
Yes.
2) How long do I have to return books?
Books purchased must be returned within ten working days of the date of the purchase.
3) What if I wrote my name in the book?
Unfortunately, we can not give you a full refund for books not in mint condition as publishers will not accept this for credit.
4) What happens if I miss the last day for return?
We may purchase the text book as “used” in accordance with our Buyback program.
5) What if I discover that my book has missing pages half way through the semester?
We will replace the defective books, new or used, for a like copy of that title. Cash refunds are not given for defective books returned outside the normal return dates. BUYBACKS
1) What books do you buy back?
We buy back all current edition textbooks. If we do not use them at UCC, we buy them back according to the value established in the North American marketplace.
2) How much do I get for my books?
If bookie’s is buying the book for use at UCC, you will receive 50% of the current new retail price. In order to receive optimum buyback price, discs and supplements must accompany the book.
3) What happens to the books that I sell?
Books for bookie’s are processed by our staff and sold to students at 75% of the new retail price.
4) What condition do my books need to be in?
Books should be in good condition, meaning that the cover is still attached and all pages intact. Highlighting, notes and markings on the pages are perfectly fine. Workbooks and study guides are generally not purchased back unless they are free of all markings. No sales receipt is required for these books.
Bookstore Hours
Monday–Thursday 9:00am–6:00pm
Friday 9:00am–5:00pm
Saturday and Sunday Closed
【小題1】 The intended readers of this passage are _______.
A.Book dealers | B.University students | C.Publishers | D.Campus staff |
A.latest | B.a(chǎn)dapted | C.new | D.faulty |
A.the cover of the book is missing | B.there are markings and notes on the pages |
C.you have lost the sales receipt | D.you miss the last day for return |
A.Bookie’s is a place for students to buy their course textbooks. |
B.Student cards are needed to get a discount for the textbooks. |
C.Books bought in bookie’s can be returned within ten working days. |
D.Books bought back are processed by the staff and sold to students. |
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科目:高中英語 來源: 題型:閱讀理解
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科目:高中英語 來源:安徽省模擬題 題型:閱讀理解
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