McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardion ,California in the late 1940s.But McDonald's today serves 38 million customers each day,20 million of them in the USA .It's about 23 000 restaurants in more than 100 countries around the world .It's one of the world's greatest business organizations ,with most restaurants world-wide. It's one of the two most recognized and powerful brands in the world, the other being Coca-cola ,the only soft drink supplier to McDonald's today. It's a growing company, adding more than 2000 new restaurants to their system each year. They means a new McDonald's will open somewhere in the world every five hours of every day .It produces sales of more than 31 billion a year and earns net income of more than $1.5 billion annually. McDonald's opened its first restaurant in Beijing on April 23,1992.?
QSC & V has been the foundation that built McDonald's success. QSC & V stands for the McDonald's means that they ensure their customers receive food products that are result of the best ingredients（成分）,strict standards ,andproven
preparation procedures（過程）so that they will be safe, healthy ,andgreat-tasting. Service that's fast and friendly has always been a foundation for success of McDonald's principle .This means having the cleanest and freshest facilities（設(shè)備）—from the kitchen and dining-room to the rest rooms and parking lots. Value means low prices at McDonald's. Today ,value is explained to be the total experience ?includes nice food ,friendly folks ,a clean environment ,quick and right service and fun!?
1.The main purpose of the passage is to show.?
A.the start of McDonald's?
B.the hardships of the builders of McDonald's?
C.the service principles of McDonald's?
D.McDonald's success and its foundation QSC & V
2.Which of the following is NOT true??
A.Almost half of the customers of McDonald's are foreigners.?
B.Almost five new McDonald's is opening in the world each day.?
C.McDonald's has put forward its four-word business principles recently.?
D.From the very beginning McDonald's offered fast and friendly service.
3.What's McDonald's business philosophy??
A.QSC. B.QCV. C.QSC & V. D.CQ & V.
4.The underlined word “ensure” most probably means.?
A.advice B.suggest C.feel certain D.make sure

1. 解析：本文的目的是為了展現(xiàn)麥當(dāng)勞的成功及其成功的基礎(chǔ)QSC & V。A、C兩項(xiàng)只是文章所涉及的部分內(nèi)容。B項(xiàng)是文章沒有涉及到的內(nèi)容。?
答案：D
2. 解析：麥當(dāng)勞的四原則不是最近才提出來的，它一直是麥當(dāng)勞成功的基礎(chǔ)。在本文第一段第二句、第七句及第三段開頭能找到與其他選項(xiàng)相符合的?內(nèi)容。??
答案：C
3. 解析：麥當(dāng)勞的四原則是質(zhì)量、服務(wù)、衛(wèi)生、價格。它們的縮寫形式是QSC & V。?
答案：C
4.解析：ensure一詞出現(xiàn)在第二段第二句話中，意思為“確信”。?
答案：D

 

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