In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women’s cosmetics(化妝品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
1.Why do stores usually display fruits and vegetables in the first section?
A. To save customers times.
B. To show they are high quality foods.
C. To help sell junk food.
D. To sell them at discount prices.
2.According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Displaying British wines next to French ones.
C. Inviting customers to play music.
D. Filling the store with the smell of fresh bread.
3.What is the California builder’s story intended to prove?
A. The house structure is a key factor customers consider.
B. The more costly the house is, the better it sells.
C. An ocean view is much to the customers’ taste.
D. A good first impression increases sales.
4. What is the main purpose of the passage?
A. To explain how businesses turn people into their customers.
B. To introduces how businesses have grown from the past.
C. To report researches on customer behavior.
D. To show dishonest business practices.
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科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年四川閬中中學(xué)校高二下期第一次段考英語(yǔ)卷(解析版) 題型:完形填空
完形填空
閱讀下面短文,從短文后各題所給的四個(gè)選項(xiàng)(A、B、C和D)中,選出可以填入空白處的最佳選項(xiàng)。
When I was growing up, my dad would often give me small tasks to finish to help out around the house. Some were easy but there were three ________ . The first was helping to weed the four ________ we had. It was ________ work. I would rather ride my bike than crawl (爬行) in the dirt on my hands and knees ________ the thousands of weeds(雜草) in our gardens. The second was piling(堆積)firewood for ________ . It was tough work and I got more than my ________ of pieces. I would rather walk in the woods than piling it in rows. The third was ________ water from a mountain spring(泉) to our house, ________our well(井)water had too much iron(鐵) in it to ________ .
Over the years, though, I learned to see the ________ in all the things my dad made me do.
Having fresh vegetables for dinner was a delight(快樂(lè)). ________ a cold glass of iced tea made from the mountain spring water was a pure ________ . Standing by the wood stove(火爐)on a snowy December day was a wonderful way to ________ . I saw as well that all this work had ________ made me a better, stronger and more caring man. Most of all, I ________ that when I did my work with a(n) ________ heart, it didn't feel like work at all.
Over the years I have learned something else too. When we do the work for our Heavenly Father(天父) with a ________spirit, it doesn't feel like work, either. It feels like joy. Every act of kindness, word of encouragement, and gift of love we share will only make our lives better, make our hearts happier, and bring our souls(靈魂) ________ to Heaven(天堂).
I am so ________to both my dad and my Father in Heaven. They showed me the ________ of work and more importantly they showed me the pricelessness of love.
1.A simple B. tough C. strange D. wild
2.A. schools B. companies C. gardens D. streets
3.A. boring B. exciting C. interesting D. relaxing
4.A. controlling B. keeping C. pushing D. pulling
5.A. festival B. winter C. holiday D. marriage
6.A. share B. charge C. point D. dream
7.A. protecting B. borrowing C. carrying D. conducting
8.A. because B. unless C. although D. but
9.A. boil B. match C. get D. drink
10.A. requirements B. attention C. rewards D. experience
11.A. Designing B. Enjoying C. Performing D. Developing
12.A. desire B. challenge C. surprise D. pleasure
13.A. turn up B. warm up C. stay up D. set up
14.A. unluckily B. immediately C. gradually D. temporarily
15.A. remembered B. ignored C. regretted D. realized
16.A. honest B. happy C. brave D. modest
17.A. loving B. complaining C. hating D. punishing
18.A. closer B. similar C. politer D. familiar
19.A. kind B. opposite C. grateful D. vital
20.A. key B. way C. goal D. value
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科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年吉林松原油田高中高一下4月考試英語(yǔ)試卷(解析版) 題型:閱讀理解
The man sitting opposite Robert was the Financial Controller. Everybody called him “the FC” for short. He made all the decisions about money. Robert needed some more. That was why he had to see him. The two men did not get on very well. In fact, they had always disliked each other.
“Your request is out of the question,” the FC said. Robert had difficulty in controlling himself, but he managed somehow. He explained that he wanted the money in order to make more programmes.
“And why do you want to do that?” the FC asked sharply. Again, Robert almost lost his temper. “Because more and more people are listening to my department’s programmes. There’s great demand for them,” he answered.
The FC did not seem to believe him. But Robert had a report on the numbers of listeners to all EBC programmes. The FC became less confident (自信). Robert threw the report down on the table and told him to read it.
The FC looked at it in silence. The figures (數(shù)字) proved that he had been wrong, but he did not want to admit it. “Well,” he finally said, “I may have made a small mistake.” Robert noticed the word “may”. He got up to leave. But he had the feeling that he would get the money after all.
1.In the story the Financial Controller was a person who was in charge of______.
A. EBC programs. B. EBC money.
C. both B and A. D. Robert’s department’s programs.
2.“Your request is out of the question.” Here “out of the question” means______.
A. possible. B. impossible.
C. with some question. D. without any question
3.Robert decided to make more programs because_________.
A. “the FC” disliked him
B. he wanted to meet the needs of the listeners.
C. he wanted to show himself off.
D. the members of his department wanted him to do so.
4.Who do you think won the argument(爭(zhēng)論)in the end?
A. Nobody. B. The listeners.
C. Robert. D. The Financial Controller.
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科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年湖北孝感高級(jí)中學(xué)高二下期中考試英語(yǔ)卷(解析版) 題型:完形填空
完形填空
閱讀下面短文,從短文后各題所給的四個(gè)選項(xiàng)(A.B.C和D)中,選出可以填人空白處的最佳選項(xiàng),并在答題卡上將該項(xiàng)涂黑。
The first couple of weeks in my writing classes are always a bit unsettling. I’m unfamiliar________ the students, most of them trying to ________ themselves to their new environment. When Jennifer ________me with a question on the second day, I was ________ for the chance to connect at least one name with a face.
Her writing wasn’t perfect, ________ her effort was. She worked hard and pushed herself to achieve. She was excited to________ , which made me enjoy teaching her. I didn’t ________ then how much she would also teach me.
One Friday afternoon, Jennifer ________ after class. She wasn’t clarifying an assignment or asking a question about a paper I’d returned. ________ , she said quietly: “I didn’t attend classes yesterday. I was at the health center the whole day.” I gave her a sideways look, ________ . “It was just a virus. I’m fine now,” she ________ me. Then she was gone.
Two nights later, her father called to tell me that Jennifer would be ________ a few classes. She had been hospitalized with meningitis(腦膜炎). I ________ him again a few days later, and again after that. Her condition grew worse. We made trips to the hospital room. I was ________ terrified when I saw the pale, thin and weak girl who, only ten days earlier, had displayed life and ________ in my classroom.
A week later, Jennifer herself called me to tell me she was on the road to ________ . “I’ll be back,” she insisted. “I have no ________ ,” I told her, fighting back tears. I remembered what her father had said in his first phone call: “School ________ everything to Jenny.”
Then five weeks later, I walked into my classroom to find Jenny in her seat, smiling. I caught my breath as her rail-thin body approached my desk, and she ________ all of her missed assignments, completed with thought and excellence. The ________of her will to overcome shone out of her pale, weak, eighteen-year-old face.
1.A. with B. for C. to D. among
2.A. expose B. devote C. adjust D. subscribe
3.A. provided B. approached C. challenged D. bothered
4.A. panicked B. ashamed C. sorry D. grateful
5.A. so B. or C. and D. but
6.A. learn B. inform C. receive D. give
7.A. suspect B. realize C. guarantee D. admit
8.A. went ahead B. broke down C. stopped by D. set out
9.A. However B. Meanwhile C. Therefore D. Instead
10.A. disappointed B. surprised C. delighted D. thrilled
11.A. comforted B. supported C. attracted D. impressed
12.A. expecting B. missing C. arranging D. attending
13.A. called on B. came across C. searched for D. heard from
14.A. hardly B. mainly C. truly D. mostly
15.A. warmth B. sadness C. shyness D. fear
16.A. recovery B. success C. school D. fame
17.A. idea B. concern C. opinion D. doubt
18.A. attaches B. means C. contributes D. delivers
19.A. took up B. left out C. handed in D. focused on
20.A. lack B. weakness C. strength D. assistance
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科目:高中英語(yǔ) 來(lái)源:2016屆寧夏石嘴山市高三下第二次模擬考試英語(yǔ)試卷(解析版) 題型:短文改錯(cuò)
短文改錯(cuò)
假定英語(yǔ)課上老師要求同桌之間交換修改作文,請(qǐng)你修改你同桌寫的以下短文。短文中共有10處錯(cuò)誤,每句中最多有兩處。錯(cuò)誤涉及一個(gè)單詞的增加、刪除或修改。
增加:在缺詞處加一個(gè)漏字符號(hào)(∧), 并在此符號(hào)下面寫出該加的詞。
刪除:把多余的詞用斜線(\)劃掉。
修改: 在錯(cuò)的詞下劃一橫線, 并在該詞下面寫出修改后的詞。
注意:1.每處錯(cuò)誤及其修改均僅限一詞;
2.只允許修改10處, 多者(從第11處起) 不計(jì)分。
My brother Donald didn’t do well in math. When the day of the exam comes, Donald sat next to Brian, which was always good at math. Donald careful copied Brian’s answers. At end of the exam, the teacher collected the papers and graded it. Then she decided to give a prize to the student who got the high grade. But it was a bit of difficult for her to make a decision, because Donald and Brian got the same grade. The teacher thought about that and made on her mind to give the prize to Brian. Donald said it was unfair. “That’s true,” the teacher said. “Therefore, Brian’s answer to Question 18 was ‘I don’t know’. Your was ‘Neither do I’.”
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科目:高中英語(yǔ) 來(lái)源:2016屆江西南昌市高三第一次模擬考試英語(yǔ)卷(解析版) 題型:語(yǔ)法填空
閱讀下面材料,在空白處填人適當(dāng)?shù)脑~(1個(gè)單詞)或括號(hào)內(nèi)單詞的適當(dāng)形式。
Welcome back to the hot topic of studying abroad! Last time, we talked about the general "soft- ware" needed to have a 1.____(success) studying experience overseas, 2. refers to the ability to understand western culture, and problem solving skills when 3. (face) critical situations, etc.
Now,1 will dig deeper into the concept of software". Everyone is talking about culture shock nowa-days, but you may wonder what it actually 4. _(mean). Simply put: culture shock is the diffi-culty people may experience when being exposed and adjusting to a 【小5】 (remarkable) different new culture. Usually, people often go 5.._ four distinct phases: the honeymoon phase, the ne-gotiation phase, the adjustment phase and the mastery phase. Culture shock can happen immediately upon your 6.____(arrive) in the country.
For international students, perhaps the most direct impact of culture shock is the variety of accents, especially in multicultural countries 7. the U.S. Canada or Australia. There are two main reasons: Firstly, these countries have highly diversified groups of residents from different cultural8.___ _(background). Secondly, there are many international students from all around the world every year studying in these countries, so you shouldn't be surprised 9. (find) all kinds of unfamiliar accents around the university campus.
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科目:高中英語(yǔ) 來(lái)源:2016屆湖南衡陽(yáng)八中高三第一次模擬考試英語(yǔ)試卷(解析版) 題型:書面表達(dá)
書面表達(dá)
假設(shè)你的英文名為Jack,是英國(guó)諾丁漢大學(xué)的中國(guó)留學(xué)生。你負(fù)責(zé)為在該校就讀的32名中國(guó)學(xué)生籌劃暑假期間的蘇格蘭之行,為期7天,請(qǐng)你給諾丁漢的STA(Students’ Travel Agency)經(jīng)理Phil發(fā)一封電子郵件,聯(lián)系有關(guān)事宜。要點(diǎn)如下:
1.希望能夠派車接送;
2.需要一名說(shuō)標(biāo)準(zhǔn)英語(yǔ),并非常熟悉蘇格蘭的導(dǎo)游;
3.請(qǐng)求告知旅行日程及就餐、旅館、費(fèi)用等情況;
4.你的聯(lián)系方式:電子郵箱地址:Jackwang@yahoo.com.cn或電話號(hào)碼:07747745007
注意:(1)詞數(shù):100詞左右;
(2)開頭和結(jié)尾已為你寫出,不計(jì)入總詞數(shù);
(3)參考詞匯:諾丁漢大學(xué)Nottingham University; 旅館住宿accommodation;旅行日程安排itinerary;長(zhǎng)途客車coach。
Hi, Phil,
I’d like you to organize a trip to Scotland for us.
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Yours truly,
Jack
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科目:高中英語(yǔ) 來(lái)源:2016屆湖北省沙市高三下期第三次半月考英語(yǔ)試卷(解析版) 題型:閱讀理解
Welcome to one of the largest collections of footwear in the world that will make you green with envy. Here at the Footwear Museum you can see exhibits from all over the world. You can find out about shoes worn by everyone from the Ancient Egyptians to pop stars.
Room 1
The celebrity footwear section is probably the most popular in the entire museum. Started in the 1950s there is a wide variety of shoes and boots belonging to everyone from queens and presidents to pop stars and actors! Most visitors find the celebrities' choice of footwear extremely interesting.
Room 2
Most of our visitors are amazed-and shocked-by the collection of "special purpose" shoes on exhibition here at the Museum of Footwear. For example, there are Chinese shoes made of silk that were worn by women to tie their feet firmly to prevent them from growing too much!
Room 3
As well as shoes and boots the museum also exhibits shoe-shaped objects. The variety is unbelievable. For example, there is a metal lamp that resembles a pair of shoes, and Greek wine bottles that look like legs!
The Footwear Library
People come from all over the world to study in our excellent footwear library Designers and researchers come here to look up information on anything and everything related to the subject of footwear.
1.All exhibits in each room .
A. belong to the same social class
B. have the same shape
C. are made of the same material
D. share the same theme
2.Which of the following is true according to the text?
A. Researchers come to the Footwear Library for data
B. Room 2 is the most visited place in the museum.
C. Room 3 has a richer variety of exhibits than the other two.
D. The oldest exhibits in Room l were made in the 1950s
3.The purpose of the text is to get more people to _____________.
A. do research B. visit the museum
C. design shoes D. follow celebrities
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科目:高中英語(yǔ) 來(lái)源:2015-2016年內(nèi)蒙古赤峰二中高二下第一次月考4月英語(yǔ)卷(解析版) 題型:閱讀理解
Facebook and Twitter have become a significant threat to marriage – with social media now a factor in an increasing number of divorce cases, say lawyers.
One in seven married individuals have considered divorce because of their spouse’s(配偶) postings of Facebook or other online sites, according to research. A similar percentage admit that they search online for evidence of their spouse’s disloyalty, while nearly one in five say they have daily quarrels because of the way their husband or wife uses social media. The research was assigned by law firm Gordon in response to an increase in the number of its clients who said that Facebook, Skype, Snapchat, Twitter or other social media sites had played a part in their divorce.
Andrew Newbury, of law firm Gordon, said: ‘Social media is the new marriage. Five years ago Facebook was rarely mentioned in the context of a marriage ending, but now it has become common.” Social media, specific pictures and posts on Facebook, are now being routinely raised in divorces.’ The survey by Censuswide among 2011 husbands and wives, found the most common reasons for checking their spouse’s social media accounts were to discover who they were talking to, who they were meeting and where they were going. A quarter of the married people said the resulting suspicions led to quarrels at least once a week, and 17 percent said such quarrels were daily events.
Arguments were caused by contact with former partners, by the sending of secret messages, and by the posting of ‘inappropriate’ pictures. Some 14 percent said they looked at their spouse’s social media with the specific intention of detecting evidence of adultery(出軌).
1.The underlined word “disloyalty” in Paragraph 2 probably means _______.
A. affection B. discomfort
C. dishonesty D. violence
2.What might checking spouse’s social media accounts result in?
A. The couple let out secrets quickly.
B. The couple lost trust between each other.
C. All the couples quarreled at least once a week.
D. The couple felt comfortable about their relationship.
3.By saying “Social media is the new marriage minefield”, Andrew means that _______.
A. a new marriage needs social media field
B. social media is a good thing to marriage
C. social media is a new field of communication
D. marriage ending will be caused by social media
4.What can be the best title for the passage?
A. Facebook, a Multifunctional Tool
B. Social Media, a Threat to Marriage
C. Posting Pictures is Killing Marriage
D. Argument about Social Media Sites
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