Question

Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.

Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.

In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.

Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. About forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.

Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.

Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.

1.Which is the passage mainly discussing?

A．Modern advertising                     B．Significance of advertising

C．Development of advertising               D．Origin of advertising

2.Which of the following is the original form of advertising?

A．Signs with pictures                      B．Wall signs

C．Street crying                           D．Wall painting

3.Which of the following can best replace the underlined word “hieroglyphics” in Paragraph 2?

A．A signal           B．A signature        C．A symbol          D．A form

4.Why did the merchants make signs with pictures or hang their tools over their doors ?

A．To have their houses decorated.

B．To make their business known by public.

C．To enable people to learn how to read

D．To advertise their houses to rent

5.Radio commercials are the best form of advertising because ____________.

A．they can be heard everywhere in a country

B．they are cheap and fast

C．they are most recently developed

D．they can be understood by those who can neither read nor write

 

Answer 1

【答案】

1.C

2.C

3.C

4.B

5.A

【解析】

試題分析：本文是關(guān)于廣告也的發(fā)展歷程，從遠(yuǎn)古的廣告到現(xiàn)代的各種廣告形式。

1.C 主旨大意題。通過文章的描述可知本文是關(guān)于廣告也的發(fā)展歷程，從遠(yuǎn)古的廣告到現(xiàn)代的各種廣告形式。故C正確。

2.C 細(xì)節(jié)題。根據(jù)第一段Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.

說明Street crying是最初的廣告形式，故C正確。

3.C 推理題。根據(jù)本句Written advertisements probably began with hieroglyphics more than three thousand years ago以及下面的So merchants made signs with pictures or hung their tools over their doors說明在3千年前就有了帶有具體符號(hào)的書面廣告，故該詞是指symbol。C正確。

4.B 細(xì)節(jié)題。根據(jù)第二段最后一句. So merchants made signs with pictures or hung their tools over their doors to identify their businesses說明他們這樣做是讓他們的生意被別人知道，故B正確。

5.A 細(xì)節(jié)題。根據(jù)第4段3,4行Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.說明A正確。

考點(diǎn)：考查社會(huì)知識(shí)類短文

點(diǎn)評(píng)：本文介紹了從古到今的各種廣告的形式和廣告業(yè)的發(fā)展歷程。考查細(xì)節(jié)題較多，如2,4,5對(duì)于文章中的細(xì)節(jié)題，要注意文本內(nèi)容的理解。關(guān)鍵是找出原文的根據(jù)，認(rèn)真核查題支和原文的異同，常犯錯(cuò)誤有：絕對(duì)化語言，范圍擴(kuò)大或縮小，以偏概全，張冠李戴等。帶著問題，再讀全文，找出答題所需要的依據(jù)，完成閱讀。